Privacy Policy

Last updated: 03/03/2026

1. Introduction

This Privacy Policy explains how Future Schools Solutions Ltd ("we", "us", "our") collects, uses and protects personal data when parents or legal guardians use our platform (the "Platform").

Our Platform enables parents to create a structured profile about their child to support school selection and related educational decision-making.

We are a company incorporated in the United Kingdom and process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: info@future-schools.co.uk

Address: 63 Aldbourne Road, London, England, W12 0WL

2. Who We Are

Future Schools Solutions Ltd is the data controller responsible for personal data processed through the Platform.

3. The Personal Data We Collect

We collect personal data directly from parents or legal guardians who create an account and complete a child profile.

We only collect personal data that is necessary for the purposes described in this Privacy Policy and do not request information beyond what is reasonably required to provide our services.

3.1 Parent / Account Information

  • Name
  • Email address
  • Account login credentials
  • Communications with us
  • Technical and usage data (e.g. IP address, browser type, device information, log data)

3.2 Child Profile Information

Parents provide the following information about their child:

Basic Information

  • Child's first name
  • Date of birth
  • Gender
  • Current school
  • Current year group
  • Points of entry being considered

Location & Logistical Preferences

  • Family location
  • Preferred future school location
  • Sibling progression preferences

Education Preferences

  • Preferred type of school environment
  • Curriculum preference
  • Learning style preference

Academic Information

  • CAT scores (mean / SAS where provided)
  • Description of overall academic profile
  • Subject strengths

Interests & Extracurricular Activities

  • Extracurricular interests
  • Main activity or focus areas

Special Educational Needs (SEN)

  • Information relating to special educational needs or learning differences

Personality & Social Preferences

  • Preferred social environment
  • Additional contextual information voluntarily provided

Some information - particularly Special Educational Needs data - may constitute "special category data" under UK data protection law.

3.3 Information Collected from Public Sources (School Contact Details)

We collect limited professional contact information relating to school representatives from publicly available sources, including official school websites. This may include:

  • Headteacher names
  • Admissions officer names
  • Professional email addresses
  • Direct school telephone numbers

We collect this information in order to maintain accurate school records, support school matching functionality and enable parents to access relevant admissions contact information.

We do not collect private home contact details or personal information unrelated to individuals' professional roles.

Where we collect professional contact details from publicly available sources rather than directly from the individual concerned, we rely on Article 14(5)(b) UK GDPR (disproportionate effort) where appropriate. Given that the information is limited to publicly available professional contact details published by schools for transparency and admissions purposes, and is processed in a limited and low-impact manner, we do not generally provide individual privacy notices to each school representative. This Privacy Policy is made publicly available to ensure transparency regarding such processing.

Individuals whose professional contact details appear on our Platform may contact us to request correction, restriction, or removal of their information.

We only process child data where it is provided by a parent or legal guardian with authority to do so.

4. How We Use Personal Data

We use personal data to:

  • Create and generate a structured child profile
  • Provide school matching insights and related outputs
  • Personalise recommendations
  • Improve and develop our Platform
  • Analyse usage trends to enhance matching accuracy
  • Provide customer support
  • Maintain platform security and prevent misuse
  • Comply with legal and regulatory obligations

Automated Analysis and Profiling

Our Platform uses structured analysis and algorithmic processes to assess the information provided and generate profile summaries and school matching insights. This constitutes profiling under UK data protection law.

These outputs are intended to support parental decision-making and do not constitute automated decision-making producing legal or similarly significant effects. Parents remain responsible for final educational decisions.

Users may contact us if they would like further information about how profiling works in practice.

We do not sell personal data.

We do not use child profile information for advertising purposes.

5. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

5.1 Performance of a Contract

To provide access to the Platform and generate the requested child profile and related outputs.

5.2 Legitimate Interests

We rely on legitimate interests to:

  • Improve our services and matching quality
  • Maintain platform security
  • Develop new features
  • Maintain accurate school records using publicly available professional contact information

When relying on legitimate interests, we consider and balance our interests against the rights and freedoms of affected individuals. To improve our services, enhance matching quality, maintain security and develop new features, provided these interests are not overridden by your rights.

5.3 Explicit Consent (Special Category Data)

Where parents provide information relating to Special Educational Needs or other sensitive data, we rely on explicit consent. By submitting this information through the Platform, you consent to our processing of it for the purposes described in this Policy.

You may withdraw consent at any time by contacting us, although this may limit our ability to provide certain services.

6. How We Share Personal Data

We may share personal data with:

  • Cloud hosting providers
  • IT and software service providers
  • Analytics providers
  • Professional advisers (such as legal or accounting advisers)
  • Regulators or authorities where required by law

We require all third parties to process personal data in accordance with applicable data protection laws and appropriate contractual safeguards.

We do not share identifiable child profiles with schools unless explicitly requested or authorised by the parent.

7. Data Storage and Transfers

All users are UK-based. Personal data is primarily stored in the United Kingdom.

If any service providers process data outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Provide the Platform services
  • Evaluate and improve our services
  • Comply with legal obligations
  • Resolve disputes or enforce our terms

Child profile data is retained while an account remains active. If an account is deleted, associated child profile data will be deleted or anonymised within a reasonable period unless retention is required by law.

Professional school contact details obtained from public sources are periodically reviewed and updated to ensure accuracy.

Parents may request deletion of their account and associated child profile at any time by contacting us.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Access controls
  • Secure hosting environments
  • Encryption where appropriate
  • Role-based access to child profile data

10. Children's Data

Our Platform is designed for use by parents or legal guardians. We do not knowingly collect personal data directly from children.

Parents are responsible for ensuring that the information they provide about their child is accurate and that they have authority to provide it.

11. Your Data Protection Rights

Under UK data protection law, you have the right to:

  • Request access to personal data
  • Request correction of inaccurate data
  • Request erasure of data
  • Request restriction of processing
  • Object to processing
  • Request data portability
  • Withdraw consent (where applicable)
  • Lodge a complaint with the Information Commissioner's Office (ICO)

You can find more information about your rights or raise a concern with the ICO at www.ico.org.uk.

To exercise your rights, please contact us at info@future-schools.co.uk.

12. Cookies

We may use essential cookies to operate the Platform and analytics cookies to understand how the Platform is used.

Where required by law, we will obtain consent before placing non-essential cookies on your device.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Where changes are material, we may also notify users via email or through the Platform.

We encourage you to review this Privacy Policy periodically.